The thinking, drawn.
Every diagram on this site, collected in one place: the funnel as it was drawn, the behavior it could not hold, where paid attention leaks away, and the conditions that sit between a click and a decision.
Neat stages, one direction. The cyan paths are what customers actually did: entering sideways, leaving early, re-entering later. The drawing was clean. The behavior was not.
Real customers never behaved linearly. They entered from the sides, left before the bottom, and came back later from a new direction. The funnel can draw none of this.
Same start, same goal. The funnel assumed the top path. Customers walked the bottom one, pausing and re-entering as trust and timing shifted.
Movement, not stages. The customer orbits. Each trusted, relevant signal narrows the orbit until a decision becomes the natural outcome.
Mass creates pull. Visibility, repeated exposure, authority, and reputation accumulate until a brand has gravity. Attention falls toward it on its own.
The whole shift, in one frame. The linear funnel forces movement downward. The Gravity Funnel builds mass so movement comes inward, on its own.
Six funnels, one customer. Mapped together, separate funnels overlap and collapse into the motion the funnel was trying to avoid admitting.
One continuous line. Each shape was a response to behavior the previous one could not explain, ending at the funnel reframed around gravity.