You paid for the click. What happens next?
Gravity Funnel is a $1,200 per month Digilu Membership for businesses already investing in customer acquisition. We identify and improve the trust, clarity, and conversion conditions that determine whether valuable prospects move closer or leave.
More traffic cannot fix weak trust.
The click is not the decision.
Not there yet? Minimum may be a better fit.
The middle band is the work. Attention is bought at the top. The decision happens at the bottom. What sits between them is a set of conditions the business controls, and most of the loss happens there.
- Built and run by Digilu
- Adaptive Brand Management
- One active mission at a time
- Ongoing monthly improvement
Traffic is expensive. Confusion costs more.
Businesses spend heavily to generate clicks, calls, referrals, searches, and inquiries. The value of that attention is often weakened by what the prospect encounters next.
- the website may be unclear
- the proof may be difficult to find
- the offer may sound interchangeable
- reviews may not support the claim
- the call to action may ask for too much too soon
- the business may look different across search, social, directories, and AI
The prospect leaves, and the business pays to create attention again.
Four stages, three exits. A prospect can leave at any point between attention and decision. Every one of those exits was already paid for, which is why the conditions in the middle carry so much financial weight.
Gravity Funnel improves the conditions surrounding the decision, not merely the source of the traffic.
More traffic magnifies what is already there.
When the customer experience is clear, credible, and relevant, additional traffic can create growth. When the experience is confusing or unconvincing, additional traffic simply sends more people into the same weakness.
Advertising is not the problem. Paid traffic is often the fastest way a business can create demand, and plenty of it is bought well. The problem is failing to improve the environment receiving it.
Gravity Funnel begins by asking:
What does the prospect understand immediately?
What creates trust. What introduces doubt. What proof is visible without effort.
What action is being requested?
What questions remain unanswered. What happens after the initial inquiry.
One condition. One mission. Continuous improvement.
Gravity Funnel does not begin with a fixed package of random deliverables. Digilu reviews the customer path, identifies the condition most likely to weaken trust or conversion, and defines an active mission around it.
That mission may involve copy, proof, website structure, reputation, content, local presence, AI readability, calls to action, or another relevant capability. Once the mission is completed or reaches its approved stopping point, Digilu identifies the next priority.
- ObserveReview the real customer path, from the ad, search result, or referral through to the inquiry.
- Identify the constraintFind the condition most likely to be weakening trust or conversion right now.
- Define the missionWrite it down as one objective with a business case, and agree it with you.
- Improve the conditionImplement the approved work within the Membership scope.
- Measure what changedCompare what can honestly be compared, and say plainly where the evidence is thin.
- AdaptDocument the result, name the next priority, and begin again.
Not a pipeline. The sequence repeats. Each pass through it should leave the business a little easier to understand, easier to believe, and easier to act on.
A mission is not always finished inside one month. Some conditions are a two week fix. Others take a quarter and depend on approvals, access, or information from your side.
Every business gets a different sequence, because every business is losing value in a different place. Digilu does not run a standard checklist against you and call it strategy.
A defined level of ongoing responsibility.
Gravity Funnel is not a list of monthly hours. Digilu accepts responsibility for continuously identifying and improving the most important approved condition affecting trust and conversion around your existing customer acquisition effort.
- Monthly observation
- Priority identification
- Mission definition
- Focused implementation
- Measurement where practical
- Documented next priority
- Ongoing adaptation
- Direct communication with Digilu
Digilu is not responsible for all of your revenue, and does not control the entire customer journey. Pricing, capacity, sales skill, market conditions, and competitors all move the result. Digilu is responsible for disciplined observation, prioritization, implementation, and adaptation within the agreed scope. Conversion performance is not guaranteed.
Focus creates movement.
Gravity Funnel includes one active mission at a time. This prevents the Membership from becoming a collection of disconnected tasks. Digilu focuses on the condition with the strongest current business case, completes the approved work within the Membership scope, measures the result where possible, and then advances to the next priority.
A mission is an objective, not a ticket. It can contain a dozen coordinated tasks. What it cannot contain is a second, unrelated objective running beside it.
Clearer priorities
One agreed objective, with a reason it was chosen ahead of the others.
Accountable work
Controlled scope and measurable progress instead of fragmented execution.
Fewer abandoned starts
Initiatives reach a defined stopping point before the next one begins.
What a Gravity Funnel mission looks like.
These are examples, not a checklist, and not a promise that every one of them applies to your business. Digilu selects the mission from what your customer path actually shows.
Clarify the offer
The problemVisitors cannot quickly understand what the business provides, who it serves, or why it is different.
Possible work- hero messaging
- offer hierarchy
- page structure
- calls to action
- service explanation
Strengthen visible trust
The problemThe business makes strong claims but presents insufficient proof.
Possible work- testimonials
- review visibility
- certifications
- case evidence
- authority content
- trust signals
Repair the landing experience
The problemPaid traffic reaches a page that is confusing, slow, incomplete, or poorly matched to the advertisement.
Possible work- page hierarchy
- message alignment
- friction reduction
- form structure
- mobile review
- proof placement
Improve local credibility
The problemThe business appears inconsistent or incomplete across local search and public profiles.
Possible work- public profile consistency
- location information
- service clarity
- review strategy
- local proof
Make the business easier for AI systems to understand
The problemSearch and AI systems cannot clearly identify services, locations, credentials, or evidence.
Possible work- structured content
- entity consistency
- schema
- service depth
- credibility signals
- machine-readable summaries
Improve inquiry quality
The problemForms or calls produce weak, incomplete, or poorly qualified inquiries.
Possible work- form fields
- expectation setting
- offer clarity
- fit language
- next-step explanation
Strengthen follow-up conditions
The problemThe customer expresses interest but receives weak, slow, or inconsistent follow-up.
Possible work- response messaging
- confirmation pages
- next-step clarity
- trust reinforcement
- follow-up recommendations
Not on this list
The realityYour constraint may be something none of these describe. That is normal, and it is the reason the first step is observation rather than a package.
What stays true- one objective
- agreed in advance
- inside the Membership scope
What is included. What is not.
Scope is stated in the open, on the page, because a Membership that quietly means different things to different people is worth less than one with edges.
Included in the Membership
$1,200 per month.
- Initial Gravity Funnel review
- Review of primary customer entry points
- Website and landing-page analysis
- Visible trust review
- Offer and message clarity review
- Conversion-friction review
- Public reputation review
- Search and AI readability review
- One active mission at a time
- Focused implementation within the Membership scope
- Monthly priority review
- Progress reporting and mission documentation
- Direct communication with Digilu
Not automatically included
Available through a separate Custom Engagement, add-on, partner resource, or broader Membership.
- Paid-media buying or management
- Advertising spend
- Full website rebuilds
- Full rebrands
- Unlimited design or development work
- Daily content production
- Social-media management
- Public-relations campaigns
- Sales-team management
- CRM administration
- Custom software development
- Photography and video production
- Major third-party costs
- Unlimited meetings
- Guaranteed lead or revenue results
Gravity Funnel works alongside your existing advertising team, agency, or internal marketing function. Digilu focuses on the conditions affecting what happens after attention is generated. You can retain your current media agency, Digilu can coordinate with them, paid media can be quoted separately, or a larger engagement can carry broader responsibility. The $1,200 Membership does not include complete paid-media management, and $1,200 is not your marketing budget: it is separate from advertising spend, software, media, production, and third-party costs.
Built for businesses with something to lose after the click.
Gravity Funnel may be a strong fit when:
- You already spend money to generate leads.
- A new customer is financially meaningful.
- Your website or landing pages influence the decision.
- Customers compare multiple providers.
- Trust and proof matter in your category.
- You suspect traffic is leaving without understanding the business.
- Your marketing is active but fragmented.
- No one is responsible for improving the entire decision environment.
- You want active monthly improvement, not only advice.
Most members spend somewhere between $5,000 and $50,000 per month on marketing. That is a description of who this tends to suit, not a requirement.
Gravity Funnel is probably the wrong Membership when:
- The business is not yet generating meaningful traffic or inquiries.
- You are expecting complete paid-media management for $1,200.
- You are looking for unlimited website work.
- The business is early stage and the offer is still moving.
- You want occasional marketing advice rather than ongoing responsibility.
- You are a large enterprise needing cross-department governance.
- You need a full rebrand inside the monthly fee.
- You want guaranteed lead volume or revenue results.
- Access, information, or approvals will be difficult to provide.
None of that is a judgement on the business. It is a judgement on the fit. Businesses with limited traffic or no active acquisition program are usually better served by Digilu’s Minimum Membership, and larger transformations belong in a Custom Engagement.
Common categories:
The customer is already moving.
Gravity Funnel began with a traditional conversion assumption: move the lead through a controlled sequence.
The Marketing Helix changed that understanding. Customers arrive with existing needs, beliefs, trust, urgency, and outside influences. They may move closer, pause, leave, return, purchase, or recommend without following a company-designed path.
The customer does not move through marketing stages.
Marketing must adapt as the customer moves.
The Marketing Helix explains customer behavior. Gravity Funnel applies that understanding to one specific place: the point between customer attention and customer decision.
Movement, not stages. The customer orbits. Each trusted, relevant signal narrows the orbit until alignment becomes the natural outcome. Missions work on the signals, because those are what the business controls.
Choose by the responsibility, not the feature list.
Gravity Funnel is one Digilu Membership. The right one for you depends on the condition of the business, not on a rule that everybody starts small and works up.
Minimum
$150
per month Best for- Ongoing observation
- Prioritization
- Businesses not yet ready for active monthly implementation
Digilu monitors, evaluates, and identifies what deserves attention.
Gravity Funnel
$1,200
per month Best for- Businesses already investing in acquisition
- Active trust and conversion improvement
- One focused mission at a time
Digilu identifies and actively improves approved conditions affecting the value of customer attention.
Custom Engagement
Quoted
separately Best for- Full websites
- Rebrands
- Major systems
- Multiple simultaneous missions
- Large transformations
Defined according to the engagement.
Digilu offers other Memberships between and beyond these three. See the full range →
Requests are reviewed, not processed.
There is no checkout on this site and no card is collected. You send a request, Digilu reviews your business and current customer-acquisition activity, and a person replies.
If Gravity Funnel is the right level of responsibility, we will contact you to discuss the first mission and onboarding. If another Digilu Membership fits better, we will explain why. Either way you get an answer.
- You send the requestA short form about the business, the current acquisition activity, and what concerns you.
- Digilu reviews itManually. We look at the site, the public profiles, and what a prospect would actually encounter.
- We reply with a recommendationGravity Funnel, a different Membership, or a Custom Engagement, and the reason.
The questions that decide it.
What is Gravity Funnel?
Gravity Funnel is a $1,200 per month Digilu Membership for businesses already investing in customer acquisition. Digilu identifies and improves the trust, clarity, and conversion conditions affecting what happens after attention is generated.
Does Gravity Funnel include advertising management?
Not automatically. Gravity Funnel focuses on the environment receiving and converting the attention. Digilu may coordinate with an existing agency or quote paid-media management separately when appropriate.
What does one active mission mean?
Digilu focuses on one approved business condition at a time. A mission may involve several coordinated tasks, but they all serve one defined objective.
Is $1,200 the total marketing budget?
No. The Membership fee is separate from advertising spend, software, media, production, and third-party costs.
Does Digilu guarantee results?
No. Digilu accepts responsibility for disciplined observation, prioritization, implementation, and adaptation within the agreed scope. Customer decisions and business outcomes depend on multiple factors.
Is Gravity Funnel a separate company?
No. Gravity Funnel is a Digilu Membership. It is not an independent agency, not a software platform, and not a course or webinar.