Gravity Funnel, answered plainly.
What the Membership is, what $1,200 per month covers, what it does not cover, and how to tell whether it fits your business. Where the honest answer is "no", it says no.
What is Gravity Funnel?
Gravity Funnel is a $1,200 per month Digilu Membership for businesses already investing in customer acquisition. Digilu identifies and improves the trust, clarity, and conversion conditions affecting what happens after attention is generated.
Is Gravity Funnel part of Digilu?
Yes. Gravity Funnel is a Digilu Membership. It is not a separate company, not an independent agency, and not a standalone software platform. Digilu is an Adaptive Brand Management company, and this is one of the levels of responsibility it offers.
How much does Gravity Funnel cost?
$1,200 per month. That is the public base price, not a starting point that moves once you talk to someone. There are no setup fees attached to the Membership, and there is no checkout on this site: requests are reviewed manually and invoiced by Digilu.
Is $1,200 the total marketing budget?
No. The Membership fee is separate from advertising spend, software, media, production, and third-party costs.
Does Gravity Funnel include advertising management?
Not automatically. Gravity Funnel focuses on the environment receiving and converting the attention. Digilu may coordinate with an existing agency or quote paid-media management separately when appropriate.
In practice that means you can retain your current media agency, Digilu can work alongside your internal marketing function, or a broader engagement can carry more of the responsibility. What $1,200 does not buy is complete paid-media management.
Is Gravity Funnel a funnel-building service?
No. It may improve pages, offers, forms, proof, or follow-up, but it is not limited to building a traditional funnel. It applies Adaptive Brand Management and Marketing Helix principles to customer acquisition.
What does one active mission mean?
Digilu focuses on one approved business condition at a time. A mission may involve several coordinated tasks, but they all serve one defined objective. When the mission is completed or reaches its approved stopping point, Digilu identifies the next priority.
A mission is an objective, not a ticket. It can contain a dozen pieces of work. What it cannot contain is a second, unrelated objective running beside it.
How long does a mission take?
It depends on the condition. Some missions are resolved inside a month. Others run longer, particularly when they depend on access, information, or approvals from your side. Digilu does not promise that every mission is completed in one month, and the Membership does not include unlimited revisions.
What does Digilu take responsibility for?
Monthly observation, priority identification, mission definition, focused implementation within the Membership scope, measurement where practical, a documented next priority, and ongoing adaptation.
Digilu is not responsible for all of your revenue and does not control the entire customer journey. Pricing, capacity, sales execution, market conditions, and competitors all move the result.
What is outside the Membership scope?
Paid-media buying and management, advertising spend, full website rebuilds, full rebrands, unlimited design or development work, daily content production, social-media management, public relations, sales-team management, CRM administration, custom software, photography and video production, major third-party costs, unlimited meetings, and guaranteed lead or revenue results.
When a mission requires work outside the Membership scope, Digilu recommends a separate Custom Engagement, add-on, partner resource, or broader Membership. That conversation happens before the work, not after the invoice.
How is Gravity Funnel different from Trust Foundation?
Trust Foundation is observation and maintenance: Digilu monitors, evaluates, and keeps the website and digital foundation current. Gravity Funnel adds active implementation: Digilu identifies and actively improves approved conditions affecting the value of customer attention, one mission at a time.
The difference is the level of responsibility, not the size of the business. Trust Foundation is not a probation period, and not every member should move up.
Is there a long-term contract?
No. Digilu Memberships have no minimum term and no exit fee, and you can cancel any month.
You own your domain, your website, your content, your data, and your accounts. If the relationship ends, you take the complete working site with you.
Do I have to move my website to Digilu?
No. Gravity Funnel works on the systems you already have. A platform migration is a separate decision and is not automatically required.
Who is Gravity Funnel best for?
Established businesses with active customer acquisition and meaningful financial loss when valuable prospects fail to convert. Typical examples include HVAC, plumbing, electrical, roofing, restoration, specialty construction, legal groups, dental groups, medical practices, professional services, and regional B2B service firms.
Most members spend somewhere between $5,000 and $50,000 per month on marketing. That describes who it tends to suit. It is not a requirement.
What if my business is not ready for Gravity Funnel?
Digilu may recommend the Trust Foundation at $400 a month or a different engagement. Businesses with limited traffic or no active acquisition program are usually better served by Minimum, and larger transformations belong in a Custom Engagement.
Does Digilu guarantee results?
No. Digilu accepts responsibility for disciplined observation, prioritization, implementation, and adaptation within the agreed scope. Customer decisions and business outcomes depend on multiple factors, including pricing, capacity, sales execution, market conditions, and competitors.
Anyone promising a guaranteed conversion rate for a fixed monthly fee is guessing on your behalf.
What happens after I submit a request?
Digilu reviews the business and follows up manually to confirm fit, scope, and the first potential mission. There is no checkout, no card is collected, and no Membership activates automatically.
How does Gravity Funnel relate to the Marketing Helix?
The Marketing Helix explains customer behavior: the customer does not move through marketing stages, so marketing must adapt as the customer moves. Gravity Funnel applies that understanding to one specific place, the point between customer attention and customer decision.
The longer version of that story is on how the model evolved.